Driverless Cars: Trillions Are Up For Grabs

Chunka Mui, Paul B Carroll

In January 2013, Chunka Mui started a series of columns at Forbes on the driverless car, drawn from research that he and Paul Carroll were conducting for their coming book, “The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups.” That seven-part series garnered almost 500,000 views and generated hundreds of informative comments from all over the world. Given the immense interest, Mui and Carroll have turned that series into this ebook. They have integrated all the columns, incorporated many of the comments and added their latest research.