Apple in the archive

The archive holds 21 reports filed under Apple, spanning 2015–2017. The earliest is “Is Apple a $50 Billion Car Company?”; the most recent is “News Roundup: Ford Teases All-New Hybrid-Electric Self-Driving Car, Ouster Puts Its Autonomous Drive Sensor Up For Sale Online, and More”. Original reporting came via Jennifer van der Kleut, Burney Simpson, Stephen Feyer.

This period matters for a specific reason: it is when the industry's assumptions were set. Testing permits were first issued, the acquisitions that consolidated the perception layer closed, the regulatory frameworks still in force were drafted, and a great many confident deployment dates were published. Almost all of those dates passed without incident, which makes the contemporaneous record more useful now than it was at the time — it can be read against what actually happened.

Coverage under Apple overlaps most often with Google, Tesla, Driverless and driverless cars, which is a reasonable map of where the topic sat in the industry's attention.

For what the listed companies in this field did over the same period, the D20 index roster tracks the corporate side. For what has since been deployed on public roads, the deployment tracker records operators, cities and dates, and the research library holds the papers this reporting drew on.