consumer attitude in the archive

The archive holds 7 reports filed under consumer attitude, spanning 2015. The earliest is “Driverless Technology Breaks Through at the 2015 NAIAS”; the most recent is “Tesla Sends Driverless Stock Index Higher”. Original reporting came via Driverless Transportation, Burney Simpson, Stephen Feyer and others.

This period matters for a specific reason: it is when the industry's assumptions were set. Testing permits were first issued, the acquisitions that consolidated the perception layer closed, the regulatory frameworks still in force were drafted, and a great many confident deployment dates were published. Almost all of those dates passed without incident, which makes the contemporaneous record more useful now than it was at the time — it can be read against what actually happened.

Coverage under consumer attitude overlaps most often with CAN Bus, Consumer, Driverless and Autonomous, which is a reasonable map of where the topic sat in the industry's attention.

For what the listed companies in this field did over the same period, the D20 index roster tracks the corporate side. For what has since been deployed on public roads, the deployment tracker records operators, cities and dates, and the research library holds the papers this reporting drew on.